Global Marketing Excellence Awards

The Momentum ITSMA Global Marketing Excellence Awards (MEAs) shine a light on and celebrate ambitious marketing and sales leaders that drive business success and gain greater market share.

Now in its 28th year, this annual awards program recognizes the marketing strategies, programs, campaigns, and individuals that have made an impact by embedding client-centric practices across the organization and achieved excellence in driving business results with B2B services and solutions.

Global Marketing Excellence Awards 2025 are now closed.
Thank you to everyone that has entered.

Cross-Functional Transformation

This category celebrates a company that can demonstrate strong cross-functional alignment, putting clients at the center of their growth strategies, strengthening reputation, accelerating revenue growth, and increasing market influence. The client-centric initiative is likely to be a continuing living evolution.

Client-Centric Strategy of the Year

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Best-in-Class Program of the Year

This category celebrates outstanding achievements in a particular area, based on the successful implementation of best practices to improve performance. This category includes the following awards:

Thought Leadership Program

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Partner Marketing Program

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ABM Program

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Customer Insights Program

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Sales Enablement Program

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Cross-sell and/or Upsell Program

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Client-Centric Leader of the Year

This category recognizes forward-looking individuals for driving an outsized impact in their organizations and acting as change catalysts. This category includes two awards:

Marketing Leader of the Year

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Account-Based Marketer of the Year

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Submissions are now closed

Thank you to everyone who entered the Global Marketing Excellence Awards 2025!

We’ve been blown away by the ambition, innovation, and impact showcased by marketing teams, individuals, and organizations across the globe. Your stories of B2B brilliance are exactly why these awards exist—to celebrate the strategies and ideas driving real growth and change.

We can’t wait to spotlight this year’s winners at Rethink – New York on October 30, 2025.

Missed the deadline? Don't worry–next year could be your moment. Whether you're a new startup or a global powerhouse, there are no limits to how many categories you can enter or the size of your organization. If you're making waves in B2B marketing, we want to hear from you.

Stay tuned–submissions for 2026 open next spring.

Submission guidelines

Join our past winners

ABM-er of the Year

Rhiannon Blackwell, PwC
GTM Leader of the Year

Britney Bartlett, Cisco Systems
Client Growth Program of the Year

Virtusa
Advancing Thought Leadership

Diamond PwC

Gold Kyndryl
Driving Partner Collaboration

Diamond Kyndryl

Gold Virtusa
Enabling Sales

Diamond ServiceNow

Gold Fortinet
Scaling ABM Programs

Diamond PwC

Gold Checkout.com
Strengthening Executive Engagement

Diamond IBM

Gold PwC
Small or Medium Business

Diamond Checkout.com

Advancing Thought Leadership

Diamond Award PwC

Gold Award Microsoft
Building Best-in-Class Marketing Organizations

Diamond Award Tata Consultancy Services

Gold Award Autodesk

Gold Award S&P Global Market Intelligence
Driving Strategic Growth

Diamond Award Tata Consultancy Services

Gold Award Fusion Connect

Gold Award Dell Technologies
Embedding an Account-Based Culture

Diamond Award Salesforce

Gold Award IBM
Enabling Sales

Diamond Award OneTrust

Gold Award Ricoh North America
Leveraging Customer Research

Diamond Award CRB Group

Gold Award Fujitsu
Scaling ABM Programs

Diamond Award Kyndryl

Gold Award Google Cloud
Strengthening Executive Engagement

Diamond Award ServiceNow

Gold Award Red Hat
Small and Medium Business

Diamond Award Fusion Connect

Gold Award Red Hat

Advancing Marketing’s Digital Transformation

Diamond Award Tata Communications

Gold Award Persistent

Gold Award Salesforce
Collaborating with Sales

Diamond Award Verizon

Gold Award Tata Consultancy Services
Deepening Engagement Through Thought Leadership

Diamond Award ServiceNow

Gold Award Tata Communications

Gold Award Tech Mahindra
Embedding ABM Programs

Diamond Award Persistent

Gold Award IBM
Optimizing ABM Campaigns

Diamond Award Ericsson

Gold Award O2
Strengthening and Differentiating the Brand

Diamond Award Avanade

Gold Award Infosys

Gold Award Kyndryl
Small and Medium Business

Diamond Award Invoca

Advancing Thought Leadership

Diamond Award Optum

Gold Award IBM
Collaborating with Sales

Diamond Award Salesforce

Gold Award IBM
Driving Strategic Growth

Diamond Award Cisco Systems Digital Experience

Gold Award Infosys
Embedding ABM Programs

Diamond Award Tata Consultancy Services

Gold Award Citrix
Optimizing ABM Campaigns

Diamond Award Splunk

Gold Award FireEye
Orchestrating Executive Engagement

Diamond Award Tata Consultancy Services

Gold Award Salesforce
Strengthening the Brand

Diamond Award HCL Technologies

Gold Award Capgemini Technology Services India Ltd.
Small and Medium Size Business

Diamond Award Aspire Systems

Driving Strategic Growth

Diamond Award Infosys

Gold Award Ciena

Gold Award Cognizant
Enabling Sales to Accelerate Growth

Diamond Award Atos

Gold Award BMC Software

Gold Award SAP Concur
Orchestrating Executive Engagement

Diamond Award PwC

Gold Award O2

Gold Award ServiceNow
Repositioning the Brand

Diamond Award Panasonic

Gold Award Cisco Systems
Scaling and Optimizing ABM

Diamond Award Infosys

Gold Award Qlik
Transforming Marketing with Data, Analytics and Insight

Diamond Award SAP

Gold Award Microsoft
Small and Medium Business

Diamond Award Sidecar

Gold Award Bottomline Technologies

Building Reputation Through Brand and Differentiation

Diamond Award Tata Consultancy Services

Gold Award Cognizant

Gold Award IBM
Driving Strategic Growth

Diamond Award Hewlett Packard Enterprise

Gold Award Conduent

Gold Award ServiceNow
Enabling Sales to Accelerate Growth

Diamond Award HCL Technologies

Gold Award Hewlett Packard Enterprise
Engaging Executives with Thought Leadership and Innovation

Diamond Award Microsoft

Gold Award PwC
Personalizing Marketing with Digital Tools, Data, and Approaches

Diamond Award Hewlett Packard Enterprise

Gold Award Hexaware

Gold Award IBM
Scaling and Optimizing Account-Based Marketing

Diamond Award Red Hat

Gold Award Fujitsu

Gold Award SAP
Strengthening Marketing’s Role in Customer Experience and Success

Diamond Award Cisco Systems

Gold Award Adobe

Gold Award Unisys
Small and Medium Business

Diamond Award West Monroe Partners

Gold Award Acuvate Software, Inc.

Capitalizing on Marketing’s New Tools and Technologies

Diamond Award HCL Technologies

Gold Award Avanade

Gold Award Vodafone
Deepening Engagement with Account-Based Marketing

Diamond Award HP Inc.

Gold Award Capgemini

Gold Award HCL Technologies
Driving Business with Thought Leadership

Diamond Award Cognizant

Gold Award Vodafone
Enabling Sales to Accelerate Growth

Diamond Award Microsoft

Gold Award Cisco Systems

Gold Award IBM
Measuring and Communicating Marketing Performance

Diamond Award SPR

Gold Award Tata Communications
Strengthening Marketing’s Role in Customer Experience and Success

Diamond Award IBM

Gold Award NTT DATA

Gold Award SAP
Transforming Marketing: Talent, Organization, and Culture

Diamond Award Larsen & Toubro Infotech

Gold Award Hexaware Technologies
Small and Medium-Sized Businesses

Diamond Award InfinityQS

Gold Award Perficient Digital

Gold Award Snowflake

Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

Sam Hoyland
Head of Group Enterprise Marketing, Vodafone
Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.

Vicky Jones
Associate Client Teams Leader, ARUP
Put simply, Lyndon’s team and process drive incredible impact. Thanks to the support of Alisha’s team, our account team was able to harmonize the siloed activities and messages and structure this in a five-pillar strategy that everyone in the account team was able to articulate well at an international bank in the Netherlands, leading to the biggest deal in the history of our company.

Eric Visser
Head of Ecosystem Sourcing Services, Accenture
With Momentum’s pedigree in Account-Based Marketing and long standing partnership with VMware, it was a no brainer to partner with them on this strategic transformation of our go-to-market.

Chief Marketing Officer
We were able to partner with Momentum to quickly show the value of Account-Based Marketing, to pilot that quickly, and had a big contribution to a major business win.

Iulia Balan
Managing Director, Head of Product and Account-Based Marketing, State Street

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Global Marketing Excellence Awards

Cross-Functional Transformation

Client-Centric Strategy of the Year

Best-in-Class Program of the Year

Thought Leadership Program

Partner Marketing Program

ABM Program

Customer Insights Program

Sales Enablement Program

Cross-sell and/or Upsell Program

Client-Centric Leader of the Year

Marketing Leader of the Year

Account-Based Marketer of the Year

Submissions are now closed

Join our past winners

2024

ABM-er of the Year

GTM Leader of the Year

Client Growth Program of the Year

Advancing Thought Leadership

Driving Partner Collaboration

Enabling Sales

Scaling ABM Programs

Strengthening Executive Engagement

Small or Medium Business

2023

Advancing Thought Leadership

Building Best-in-Class Marketing Organizations

Driving Strategic Growth

Embedding an Account-Based Culture

Enabling Sales

Leveraging Customer Research

Scaling ABM Programs

Strengthening Executive Engagement

Small and Medium Business

2022

Advancing Marketing’s Digital Transformation

Collaborating with Sales

Deepening Engagement Through Thought Leadership

Embedding ABM Programs

Optimizing ABM Campaigns

Strengthening and Differentiating the Brand

Small and Medium Business

2021

Advancing Thought Leadership

Collaborating with Sales

Driving Strategic Growth

Embedding ABM Programs

Optimizing ABM Campaigns

Orchestrating Executive Engagement

Strengthening the Brand

Small and Medium Size Business

2020

Driving Strategic Growth

Enabling Sales to Accelerate Growth

Orchestrating Executive Engagement

Repositioning the Brand

Scaling and Optimizing ABM

Transforming Marketing with Data, Analytics and Insight

Small and Medium Business

2019

Building Reputation Through Brand and Differentiation

Driving Strategic Growth

Enabling Sales to Accelerate Growth

Engaging Executives with Thought Leadership and Innovation

Personalizing Marketing with Digital Tools, Data, and Approaches

Scaling and Optimizing Account-Based Marketing

Strengthening Marketing’s Role in Customer Experience and Success

Small and Medium Business

2018

Capitalizing on Marketing’s New Tools and Technologies

Deepening Engagement with Account-Based Marketing

Driving Business with Thought Leadership

Enabling Sales to Accelerate Growth

Measuring and Communicating Marketing Performance

Strengthening Marketing’s Role in Customer Experience and Success

Transforming Marketing: Talent, Organization, and Culture

Small and Medium-Sized Businesses

Momentum understands what it actually takes to deliver an integrated go-to-market strategy, and their ability to engage with all of the stakeholders in our business to drive things forward really sets them apart.

Arup joined Momentum to take one step closer to becoming a truly client-centric firm. During this time, our Client Team has grown and become established in providing client marketing... ensuring they put the client at the heart of their plans, engagement, and positioning activity.